5th Annual National Signage Research & Education Conference (NSREC) to focus on "Signage as Advertising"
Everyone associated with the signage industry is encouraged to participate in the 5th Annual National Signage Research & Education Conference (NSREC) at the University of Cincinnati (UC), October 9-10, 2013, which is sponsored by the Signage Foundation, Inc. (SFI), in collaboration with the UC Colleges of Business and Design, Architecture, Art and Planning (DAAP). The two-day event takes place at the Kingsgate Marriott adjacent to the UC campus. SFI is pleased to welcome the membership of the Midwest Sign Association to NSREC; the association will host its annual fall conference in conjunction with NSREC.
Who should attend? Sign makers and their suppliers, businesses that need signage, elected officials and planning board members, planners, urban designers, marketing/branding specialists, architects, engineers, designers, appraisers and those students and faculty who study signage and its impact on the business, social and visual environments will all greatly benefit by attending.
What NSREC is. The conference provides an important venue where all interested constituencies can discuss on-premise signage issues and concerns in positive, non-confrontational and research-driven dialogue. UC is uniquely qualified to participate in these discussions due to the establishment of the James S. Womack/Gemini Chair of Signage and Visual Communications and the Terence M. Fruth/Gemini Chair of Signage Design and Community Planning. Both chairs, established through donations from Jim and Sharon Weinel, Gemini, Inc., are part of the nation’s first center for signage.
Peer-reviewed research will be presented at the conference, with numerous opportunities to interact with researchers on specific topics and their implications.
What NSREC is not. It is not an industry tradeshow or expo. The conference is sponsored by SFI, which was established in 2002 as a not-for-profit organization dedicated to documenting, through research and distribution, the educational, economic, societal and philanthropic purposes and benefits of on-premise signage.
What are NSREC’s deliverables? The focus of the 2013 NSREC, “Signage as Advertising,” will address topical research on the third of four key areas that impact signage: Science, Technology, Art/Advertising and Regulation (S.T.A.R. initiative). Each of these four topical areas will/has annually serve(d) as the focus for NSREC.
- Business Makeover Case Study: by Jeff Rexhausen, Associate Director of Research-UC Economics Center
- Economic Value of Signs Research 1997-2012: An Overview by Kevin Stotmeister, President/CEO—Federal Heath
- Visual Blight and Sign Regulations: How far can a city go to prescribe
aesthetics? by Dr. Dawn Jourdan, Associate Professor and Division Director of City and Regional Planning, University of Oklahoma
- Roundtable Discussion on Dr. Jourdan’s Presentation
- Planning and Implementing an Urban Wayfinding Project by Sapna Budev, Director, Strategic Initiatives, ISA and Craig Berger, Fashion Institute of Technology and Craig Berger Management Consulting
- Illuminated vs. Non-Illuminated Signage—The Economic Impact of
- A CEO’s Perspective of Signage in Rebranding
- Signage as Art and Creativity
- Longitudinal Analysis of Signage Communication Evidence from the
BrandSpark/Better Homes and Gardens American Shoppers Study by Dr. James J. Kellaris, James S. Womack/Gemini Chair of Signage and Visual Marketing, University of Cincinnati, Lindner College of Business
All conference materials will be available in a single, bound document for ease of reference. Several sessions have been approved by APA for certification maintenance units for planners. Early registration (until September 23, 2013) for the conference is $225. Accommodations are at the Kingsgate Marriott located adjacent to the UC campus. To register, arrange for housing or for the complete NSREC agenda, visit the conference website at: www.thesignagefoundation.org.