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Through research and education,
the Signage Foundation, Inc.
analyzes and communicates the
societal benefits of on-premise signage
.
Research Articles
Please see the latest
Research Articles
below:
Relationship Analysis: On-Premise Digital Signage and Traffic Safety
Economic Value of On-Premise Signage: August 2012
Economic Value of On-Premise Signage: 1997 and 2012
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Alphabetical Articles
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Additional Insignts from the BrandSpark - James J. Kellaris, Ph.D.
Amortization Explained - Richard Bass
Anderson Township Sign Study and Code Changes (Powerpoint) - Menelaos Triantafillou
Anderson Township Studio Project Summary - Menelaos Triantafillou
Arts & Science of Sign Design
BrandSpark / Better Homes and Gardens American Shopper Study™ (Overview) - James J. Kellaris
BrandSpark / Better Homes and Gardens American Shopper Study™ (Powerpoint) - James J. Kellaris
Building Identity: Shape, Color & Meaning Calling For A New Direction In Sign Design - Peter Dixon
Business Makeover Case Study - Michael Jones & Jeff Rexhausen
Business Makeover Case Study of Harris Tynes Realty - Jackie McGhee
Business Makeover Case Study Template
Community Aesthetics and Sign Regulations - Dr. Dawn Jourdan
Comprehensive Review of Literature on Signage 1950 to Present - Joan Christodoulou
Comprehensive White Paper Review Of Signage Literature - Joan Christodoulou
Economic Value of On-Premise Signage - August 2012
Economic Value of On-Premise Signage - Kevin Stotmeister
Economic Value of On-Premise Signage 1997 & 2012
Effectiveness Of Outdoor EMC Advertising Signs (Powerpoint) - Hendrikus van Bulck
Electronic Paper, LED Illumination and Teleportation: Fact or Fiction in 2010 - Jason Heikenfeld
EMC and Digital Sign Issues (Powerpoint) - Mike Freeborg, Wendy Moeller, Paul Drury
Emerging Cognitive Science Technologies: Models That Predict Human Visual Attention - Brian Linzie
Finding Common Ground – EMC and Digital Sign Issues (Overview) - M. Freeborg, W. Moeller, P. Drury
Glossary of Signage Terms - Steve Kieffer
How We Can Fundamentally Rethink Communication in Urban Centers & Metro Areas (Overview) - C. Vogel
How We Can Fundamentally Rethink Communication in Urban Centers and Metro Areas (Ppt) - C. Vogel
Impact on Economic Development & the Need for Commonsense Zoning Laws & Regulations - H. Alford
Improving Sign Effectiveness with Visual Attention Modeling Software (Narrative) - Richard Moore
Model Sign Code: An evidence Based Regulation (Powerpoint) - Dawn Jourdan
New Evaluation Technique for Signage - Charles R. Taylor, Ph.D.
NSREC Sign Classification System & Glossary of Terms (Overview) - Steve Kieffer
Planners, Signs and a Community’s Well Being (Overview) - Rick Bass
Planners, Signs and A Community's Economic Well Being (Powerpoint) - Rick Bass
Planning and Zoning Considerations (Powerpoint) - Mike Freeborg, Wendy Moeller, Paul Drury
Public Art and Urban Design (Powerpoint) - Part 1 - Kate Bonansinga and Danilo Palazzo
Public Art and Urban Design (Powerpoint) - Part 2 - Kate Bonansinga and Danilo Palazzo
Public Art and Urban Design: Evolution of Signs and Placemaking - Kate Bonansinga and Danilo Palazzo
Recommended Brightness Levels for On-Premise Electronic Message Centers (EMC’s) (Ppt) - R. Gottwald
Recommended Brightness Levels for On-Premise Electronic Message Cntrs (EMC’s) Overview- R. Gottwald
Regulating Signage on the Basis of Empirical Wisdom (Overview) - Dawn Jourdan
Regulation of Signage: Guidelines for Local Reg. of Digital On-Premise Signs-Triantafillo, Weinstein
Road Signage Contextual Communication - Chris Auffrey, PhD and Henry Hildebrandt, RA.
Science of Signage: Parallels between Traffic Signs and Business Signs - Gene Hawkins
SFI Amortization Explained - Kevin Stotmeister
SFI Arts and Science - Kevin Stotmeister
SFI Economic Value of On-Premise Signage 1997 - Kevin Stotmeister
SFI Federal Protection - Kevin Stotmeister
SFI Internship Program (Powerpoint) - Sally Land, Graham Gilmer
Showcasing … The One Thing a Business Cannot Live Without (Narrative) - Nancy Clark
Signage as Marketing Communication: Research Perspectives and Next Steps - James J. Kellaris
Signage Comm Evidence from The BrandSpark/Better Homes & Gardens American Shopper Study(Ppt)-Kellari
Signage Comm. Evidence from The BrandSpark/Better Homes & Gardens American Shopper Study - Kellaris
Signs And Federal Laws of Protection
Stat. Analysis of the Relationship between On-Premise Digital Signage & Traffic Safety - G. Hawkins
Statistical Analysis of the Relationship between On-Premise Digital Signage and Traffic Safety
Statistical Analysis of the Safety Impacts of Digital On-Premise Signs (Powerpoint) - Gene Hawkins
Study of the Impact of On-Premise Signage and Criteria for Evaluation (Overview)- Jeff Rexhausen
Study of the Impact of On‐Premise Signage and Criteria for Evaluation (Powerpoint) - Jeff Rexhausen
Technology of Signage; A Historical Perspective (Overview) - Bert Guinee
The History of Typography and Place
THE IMPORTANCE OF SIGNAGE IN REPOSITIONING YOUR BRAND - Kyle Craig
UDA Model Sign Code - Dawn Jourdan
Urban Wayfinding Planning and Implementation Manual
Value Provided by On-Premise Signs: Measuring the Economic Value to Business Enterprise -R. Taylor
White Paper - Comprehensive Review of Literature on Signage: 1950 to Present - Joan Christodoulou
Statistical Analysis of the Relationship between On-Premise Digital Signage and Traffic Safety
AMORTIZATION EXPLAINED
Case studies and overview of the legalities of amortization.
Arts & Science of Sign Design
Latest research into applicable scientific principles.
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